What’s a brand guide?

A brand guide is a visual reference that lays out the foundation of your brand, resulting in a cohesive, recognizable presence as you grow. It captures the visual elements and tone that define your business, so everything you put out into the world feels consistent, intentional, and most importantly, recognizable.

At its core, a brand guide outlines how your logo, colors, typography, and overall aesthetic should be used, along with standards on tone and visual style. It serves as both a reference and a safeguard, ensuring consistency in design and messaging across platforms.

Whether you’re launching something new or refining what already exists, a brand guide is integral to keeping you, your team, and collaborators on the same page to ensure consistency in your designs.

Think of it as a multifaceted tool that keeps all aspects of your brand aligned as you grow, offering structure and clarity without limiting your creativity.

See some examples below.